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Browse HMC’s latest openings, experiences and announcements, and discover where Saudi Hospitality is heading. This is where the future is.

Adeera and Armah Sports Unite to Enhance Wellness and Fitness Experiences for Guests
Announcement

Adeera and Armah Sports Unite to Enhance Wellness and Fitness Experiences for Guests

Hotel management company “Adeera”, a PIF company, has signed a Memorandum of Understanding (MoU) with Armah Sports, a leading fitness brand in the Kingdom of Saudi Arabia, to introduce a technology-driven and guest-centric luxury wellness and fitness experience across its properties.

Adeera Joins Global Hotel Alliance, Connecting Global Travelers to the Heart of Saudi Hospitality
Announcement

Adeera Joins Global Hotel Alliance, Connecting Global Travelers to the Heart of Saudi Hospitality

The Hotel Management Company “Adeera” a PIF company which is set to be Saudi Arabia’s national hospitality champion has joined Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands.

Adeera and the Architecture and Design Commission Sign a Partnership Agreement to Promote Innovation
Announcement
February 25, 2025

Adeera and the Architecture and Design Commission Sign a Partnership Agreement to Promote Innovation

Hotel Management Company “Adeera”, has entered into a memorandum of understanding with the Architecture and Design Commission (ADC), marking a strategic partnership to authentically reflect Saudi Arabia’s rich culture in Adeera’s hotel brands.

Adeera Signs Memorandum of Understanding with Ministry of Tourism
Announcement
January 30, 2025

Adeera Signs Memorandum of Understanding with Ministry of Tourism

Hotel Management Company “Adeera”, a PIF company, has signed a Memorandum of Understanding with the Ministry of Tourism to open new horizons for developing the hospitality and tourism sector in the Kingdom.

PIF launches Hotel Management Company (Adeera) to develop distinct new Saudi hospitality brands
Announcement
December 10, 2024

PIF launches Hotel Management Company (Adeera) to develop distinct new Saudi hospitality brands

Adeera to be a national champion in the hotel sector by developing and operating new homegrown brands embodying authentic Saudi culture and hospitality

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