Dubai, April 30, 2025
Saudia, the national flag carrier of Saudi Arabia, has signed a strategic partnership with Adeera, the newly launched PIF hospitality management company, during the Arabian Travel Market 2025.
Signed by Arved von zur Muehlen, EVP & Chief Commercial Officer at Saudia, and Ahmed AlOmair, Chief Brands Officer at Adeera, this collaboration will enable AlFursan members to seamlessly earn more miles and unlock exclusive travel advantages.
Arved von zur Muehlen, EVP & Chief Commercial Officer at Saudia, said: "We are thrilled to partner with Adeera, a company that shares our vision of showcasing the rich cultural heritage and authentic hospitality of the Kingdom. This strategic collaboration will provide our loyal guests with unparalleled opportunities to earn and enjoy AlFursan Miles, enhancing their travel experiences with exclusive advantages."
Thomas Grundner, Chief Commercial Officer at Adeera, said: "This strategic partnership with Saudia marks a key milestone in Adeera’s commercial expansion and brand visibility. By joining the AlFursan loyalty program, we are strengthening our distribution network and enhancing access to a targeted, high-value customer segment. This collaboration supports our objective of delivering a distinctive Saudi hospitality experience while driving long-term value for both organizations."
AlFursan members enjoy a wide range of exclusive rewards and services, enriching their travel experiences through the program’s key partnerships. These collaborations are designed to provide members with tailored, high-value benefits that meet their specific needs and preferences.
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About Saudia
Saudia (Saudia Airlines) is the national flag carrier of the Kingdom of Saudi Arabia. Established in 1945, the company has grown to become one of the Middle East’s largest airlines.
Saudia has invested significantly in upgrading its aircraft and currently operates one of the youngest fleets. The airline serves an extensive global route network covering around 100 destinations across four continents, including all 28 domestic airports in Saudi Arabia.
A member of the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO), Saudia has also been a member airline in SkyTeam, the second largest alliance, since 2012.
Saudia was recently recognized as the World’s Most Improved Airline 2024 by Skytrax, marking the third time it has received this accolade, alongside 14 other distinguished awards. Saudia has also been awarded the "World Class Airline 2024" for the third consecutive year at The APEX Official Airline Ratings™ awards. Additionally, also ranked top among global airlines for best on-time performance (OTP) according to a report by Cirium.
About Adeera
Hotel Management Company “Adeera”, Saudi Arabia’s national hospitality champion aims to develop hotel brands and provide a unique visitor experience by embodying the authentic Saudi hospitality and generosity culture to the highest global standards. An imperative goal of Adeera is to empower talents and competencies through its initiatives with partners and leading educational and training institutions, contributing to the achievement of Vision 2030 objectives and placing the Kingdom on the global tourism map.
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