As CEO of Adeera Hospitality Company, Stefan Leser leads and supports Adeera’s senior leadership team in building a national hospitality platform that contributes to the growth of the Kingdom’s tourism economy. He previously served as Group CEO and board member of Jumeirah Hotels & Resorts, CEO of Langham Hospitality Group, Managing Director of Katara Hospitality Switzerland AG, and a member of the Board of Directors of Hotelplan Group, in addition to holding key executive roles at Kuoni Travel Holding. With an MBA in Finance and Strategic Management, Stefan combines deep industry knowledge and experience with a strong appreciation of Saudi Arabian culture, shaped through years of working in the Kingdom.

As Chief Brands Officer of Adeera Hospitality Company, Ahmed Alomair leads the development of Adeera’s portfolio of hotel brands, bringing the depth and authenticity of Saudi hospitality to the world.

As a founding member of the Adeera team, he has contributed to key milestones throughout the company’s development. He brings more than 15 years of experience across startups, telecom industry, investment and holding companies, working on exuctive management role, brand development, strategy, marketing and corporate communications, including roles at STC, Alturki Holding and Al Fozan Holding, where he served as Secretary General of Al Fozan Foundation.

Ahmed holds an Executive MBA from INSEAD and has completed executive programs at Harvard Business School and Columbia Business School and a Bachelor degree from Portland State University, USA.

As Chief Commercial Officer of Adeera, Thomas Grundner leads the company’s commercial strategy and oversees key commercial functions, including sales, revenue management, distribution, digital performance, loyalty, CRM and strategic partnerships.

With more than 30 years of international hospitality experience, Thomas has held senior leadership positions with leading hotel groups, including Jumeirah, JA Resorts & Hotels and Abu Dhabi National Hotels. At Adeera, he focuses on building a strong, data-led commercial platform that supports the growth of its hotel brands and managed properties while strengthening the visibility of Saudi hospitality locally and internationally.

As Chief Financial Officer of Adeera Hospitality Company, Amit Gandhi leads the company’s corporate finance function, overseeing finance and accounting, financial planning and analysis, feasibility, internal controls, tax, audit and financial reporting. He is also responsible for driving the financial performance of Adeera-operated hotels and serves as a strategic advisor to the CEO and executive leadership team, supporting the company’s long-term growth, profitability and expansion plans across Saudi Arabia and beyond. With more than 25 years of hospitality finance experience, Amit previously spent 19 years with Marriott International, holding senior finance leadership roles across Europe, the Middle East and Africa.

As Chief Development Officer, Samir is responsible for the company’s development strategy, business growth and innovation, and is tasked with fulfilling the company’s vision of becoming Saudi Arabia’s national hospitality platform. A graduate of Hospitality Administration/Management at César Ritz Colleges Switzerland, he has worked in the hospitality industry for over 25 years. He previously held consultancy roles throughout the Middle East, including the operation of his own consultancy, and was Chief Development Officer at Marriott International.

As Vice President of Operations for Noor, Taleb AlHarbi leads the operational direction of the brand, overseeing its operational strategy and shaping a distinctive guest experience rooted in Saudi culture. He plays a key role in establishing Noor’s operating model and positioning the brand for sustainable growth across the Kingdom.

Taleb has built extensive experience across hotel operations, management and guest-facing roles with leading hospitality companies, including Six Senses and Red Sea Global Group. At Adeera, he brings this experience to shaping a contemporary Saudi hospitality offering that combines operational excellence with a strong sense of place.

As Vice President of Human Resources, Nouf is leading Adeera’s People & Culture strategy and playing a pivotal role in educating Saudis about the rewarding, long-term career opportunities that the hospitality industry offers. Her own career began as an HR business partner before progressing to senior leadership roles at NEOM, Maersk and Raytheon Middle East. She holds a Bachelor of Science in Business Administration from King Abdulaziz University and an MBA from the University of Business and Technology.

As Senior Director of Brands at Adeera Hospitality Company, Ahmed Al Sheikh leads the strategic development and stewardship of Adeera’s portfolio of hospitality brands, shaping distinctive brand platforms that reflect Saudi Arabia’s rich heritage, culture, and traditions of hospitality.

A founding member of Adeera, Ahmed has been part of the company since its earliest stages, playing an important role in building and evolving its brand portfolio from the ground up. With more than a decade of experience in marketing, brand strategy, and brand development, he brings a strong combination of strategic thinking, creative vision, and executional discipline.

His leadership has contributed to establishing clear brand identities, positioning, and experiences that support Adeera’s ambition to build Saudi-born hospitality brands to international standards. Ahmed holds a Master of Science in Marketing from the University of Hertfordshire.

As Senior Director of Development, Mohamad Aljaroudi plays a key role in expanding Adeera’s portfolio across Saudi Arabia, identifying hotel development opportunities and building long-term partnerships with public- and private-sector owners.

Mohamad brings extensive international experience across hospitality development, strategy and operations. Prior to joining Adeera, he was part of the EMEA development team at Six Senses. His career also includes advising government entities and investors on tourism and hospitality development, alongside operational experience across Europe and the Middle East with leading hospitality brands, including Four Seasons and Mandarin Oriental.

Mohamad holds a Master of Management in Hospitality from Cornell University and a bachelor’s degree in Hospitality from Glion Institute of Higher Education.