Al Khobar, December 16, 2025 – Adeera, a Public Investment Fund (PIF)–owned hospitality company set to become SaudiArabia’s national hospitality champion, has signed a memorandum ofunderstanding (MoU) with ZADK – The Saudi Culinary Arts Academy to establish a strategic partnership focused on advancing Saudi talent in theculinary sector, within the hospitality industry.
This collaboration combines Adeera’s hospitality mission with ZADK’s purpose, developing industry-leading culinary training, laying the groundwork for a robust pipeline of Saudi talent in the Kingdom’s evolving tourism and hospitality landscape.
Under this MoU, Adeera and ZADK will collaborate across several key areas, including the development of training programs, on-the-job learning experiences, recruitment and career placement initiatives, curriculuminnovation, and joint activations. Together, they will create tailoredpathways for national talent, ensuring readiness for the growing demands of thehospitality sector in Saudi Arabia.
Bybringing together Adeera’s deep-rooted hospitality vision with ZADK’s world-class training programs, this partnership will contribute to building astrong, future-ready culinary workforce that reflects the richness of Saudiculture.
Ahmed AlOmair, Chief Brands Officer at Adeera said: “At Adeera, we arecommitted to developing culinary leaders who embody and shape the future ofcontemporary Saudi cuisine.” Additionally, Ahmed added: “we will empowerthe next generation of chefs to become ambassadors of local, sustainable, andhealth-forward culinary practices, while honoring our heritage.”
Building on this shared ambition, Mrs. Rania Moualla, Founder & Chairman of ZADK, stated: “We are proud to join hands with Adeera in nurturing nationaltalent through hands-on training and purpose-driven education. Thiscollaboration is a step toward creating a strong culinary identity rooted inSaudi values and global standards.”
This strategic MoU marks a milestone in Saudi Arabia’s workforce development journey and supports the broader objectives of Vision 2030 by creating sustainable, meaningfulcareer opportunities in hospitality. It reflects both organizations’ dedication to building a thriving national ecosystem driven by empowered talent and sharedvalues.
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About Adeera
“Adeera” Hotel Management Company Saudi Arabia’s nationalhospitality champion aims to develop hotel brands and provide a unique visitorexperience by embodying the authentic Saudi hospitality and generosity cultureto the highest global standards. An imperative goal of Adeera is to empowertalents and competencies through its initiatives with partners and leadingeducational and training institutions, contributing to the achievement ofVision 2030 objectives and placing the Kingdom on the global tourism map.
About The SaudiCulinary Arts Academy (ZADK)
ZADK Saudi Culinary Arts Academy is a non-profit and independent Saudicompany dedicated to transforming the Saudi Arabian food sector. Our mission is to build a top-quality, best-in-class culinary academy that serves as aplatform for social change, supports Saudization efforts, and contributes toeradicating unemployment.
Founded by Mrs. Rania Moualla, a Saudi philanthropist, our academy aims to provide youth with theopportunity to achieve the highest level of academic excellence in culinaryeducation.
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